Unicorn Rebrand Chizindikiritso Chowonekera by Yating Liu is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2024
Unicorn Rebrand Chizindikiritso Chowonekera
by Yating Liu
Client: Yating Liu
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #154412The Design
About Unicorn Rebrand Chizindikiritso Chowonekera
Wojambula Yating Liu wakonzanso chizindikiro cha galimoto yogulitsira chakudya cha ku Mexico ku New York m'pulojekiti yoyesera. Mapangidwe amagwiritsa ntchito mitundu yowala ndi zizindikiro kuti akope ophunzira achinyamata. M'logo, "Uni" imayimira yunivesite, pomwe "Corn" imayimira Tacos. Mutu wa unicorn, wotchuka pakati pa achinyamata, ukugwirizana ndi kukhazikitsa zoona zatsopano za sabata iliyonse za chizindikiro. Logo imaphatikiza zinthu mwaluso motsatira malamulo a chilankhulo cha Chisipanishi. Zinthu za menyu zimaphatizanso mawu okhudzana ndi koleji, ndikuonetsetsa dongosolo lowonekera lomwe limagwirizana ndi mzimu wa chizindikiro.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Unicorn Rebrand Chizindikiritso Chowonekera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Unicorn Rebrand Chizindikiritso Chowonekera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Unicorn Rebrand Chizindikiritso Chowonekera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Dimensions & Packaging
- Loyalty card 90mm x 54mm
- Tags
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
- Production Technology
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Design Challenge
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Research
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Inspiration
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Project Duration
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Operation Flow
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
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