Dizayini ya Hand over Hand Chizindikiro cha Mtundu wa Bizinesi ndi Yiwen Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2024
Hand over Hand Chizindikiro cha Mtundu wa Bizinesi
ndi Yiwen Zhang
Kasitomala: Hand over Hand
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #154975Kapangidwe
Za Hand over Hand Chizindikiro cha Mtundu wa Bizinesi
Hand over Hand ndi chizindikiro cha mtundu wa bizinesi chomwe chidapangidwa kwa wopereka mautumiki apadera a maphunziro. Chizindikirochi chimasunga zithunzi za dzanja lojambulidwa pamanja ndi buku zomwe zinali pa logo yakale kuti asunge kupitiriza ndi mkhalidwe wapadera. Analogue, mtundu wamakono wa zilembo wokhala ndi mapindikizo ofatsa komanso zilembo za kusiyana kwakukulu, umathandizira mawu abwino komanso oyandikana nawo mosavuta. Kudulidwa kwa mawonekedwe ozungulira ndi mabwalo amapanga kalongosoledwe kofanana komwe kumasonyeza kusiyanasiyana kwa madera ndi anthu. Dongosololi limagwiritsidwa ntchito pa mauthenga a pa intaneti, masamba a webusaiti, mabuku a pa intaneti (eBooks), zotsatsa zakunja, magazini, makasitomu a katundu, ndi makadi a bizinesi.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Hand over Hand Chizindikiro cha Mtundu wa Bizinesi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Hand over Hand Chizindikiro cha Mtundu wa Bizinesi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Hand over Hand Chizindikiro cha Mtundu wa Bizinesi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Miyezo ndi Kuphimba
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Zizindikiro
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Teknoloji Yopangira
- Adobe Creative Suite, Figma as the main development tool for this project.
- Vuto la Dizayini
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Kafukufuku
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Chilimbikitso
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Nthawi ya Polojekiti
- The project started in July 2023 and finished in Sep 2023, in New York.
- Mdondomeko ya Ntchito
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Mamembala a Gulu
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
