Sanat Kapangidwe ka Chizindikiro Chowoneka by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2024
Sanat Kapangidwe ka Chizindikiro Chowoneka
Client: Tamer El-Menyawi
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Sanat Kapangidwe ka Chizindikiro Chowoneka
Sanat ndi chizindikiro chowoneka chomwe chidapangidwa cha kampani yopanga mapangidwe amkati ndi zokongoletsera. Kapangidweka amakhazikika pa kuphweka ndi kusawoneka bwino kwa zinthu. Mizere yosavuta imapanga chilembo S mwanjira yamakono. Chiyerekezo cha golden ratio chimatsogolera kukula kwa mizereyi. Mtundu umodzi umagwiritsidwa ntchito m'mitundu yosiyanasiyana pamlingo wake m'chizindikirocho. Kachidziwitso kochepetsedwaka kakufuna kupereka uthenga wa kampaniyo mwanjira yomveka bwino komanso yolunjika. Chizindikirochi chikuwonetsa masomphenya ndi njira yopangira ya kampaniyo. Ntchitoyi idamalizidwa mkati mwa milungu iwiri mu February 2020.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Sanat Kapangidwe ka Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Sanat Kapangidwe ka Chizindikiro Chowoneka akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Sanat Kapangidwe ka Chizindikiro Chowoneka amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
- Dimensions & Packaging
- The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
- Tags
- Minimal, Creative, Visual Identity, Interior Design, Logo
- Production Technology
- This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
- Design Challenge
- The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
- Research
- With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
- Inspiration
- Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
- Project Duration
- This design was implemented in about two weeks, in February 2020.
- Operation Flow
- Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.
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