Yanzhou IP Design Chithunzi Chojambulidwa by Pan Shurui is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2024
Yanzhou IP Design Chithunzi Chojambulidwa
by Pan Shurui
Client: Northeastern University of China
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #158551The Design
About Yanzhou IP Design Chithunzi Chojambulidwa
Yanzhou IP Design ndi mndandanda wa zithunzi zojambulidwa zopangidwira Yanzhou Ancient City, malo akale a mbiri yakale ku Chigawo cha Zhejiang, ku China. Zithunzizi zimasandutsa zinthu zachikhalidwe za m'derali kukhala chizindikiro chowoneka bwino chozikidwa pa munthu wapadera. Zithunzizo zikuwonetsa nyumba zam'deralo ndi miyambo yachikhalidwe kudzera mu mitundu yosanjikizana ndi mkhalidwe wabata. Ntchito zonse zaluso zinajambulidwa pogwiritsa ntchito pulogalamu ya kapangidwe ka zithunzi pa masaizi a 3600 ndi 3600 pixels ndi 300 dpi. Cholinga chake ndikuwonetsa chikhalidwe cha mzinda wakalewu m'njira imene ikugwirizana ndi zokonda za masiku ano komanso kuthandizira pochitetezera.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Yanzhou IP Design Chithunzi Chojambulidwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yanzhou IP Design Chithunzi Chojambulidwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yanzhou IP Design Chithunzi Chojambulidwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB.
- Tags
- IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
- Production Technology
- The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
- Inspiration
- By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
- Project Duration
- The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
- Image Credits
- Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.
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