Dreavita Mental Wellness Kupanga Chizindikiro by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2024
Dreavita Mental Wellness Kupanga Chizindikiro
Client: Cansu Dagbagli Ferreira
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #158644The Design
About Dreavita Mental Wellness Kupanga Chizindikiro
Dreavita ndi kampani yopita patsogolo komanso yolandira aliyense yoona za thanzi. Chizindikiro chake chowonekera chinapangidwa kuti chikhale chochitira nkhawa, cholemekeza ndipo choganizira, chikuwonetsa makhalidwe a kampaniyo olandira aliyense. Lingaliro lidachokera mu maganizo a mphamvu za chilengedwe ndipo limatchedwa Kulimba mtima kotsogozedwa ndi zosavuta. Monga mapangidwe a chilengedwe amasonyeza kukhazikika, mphamvu ndi kukula, chizindikiro cha kampaniyo cholinga n'kufalitsa mauthenga awa kudzera m'mawu otsimikizira ndi njira yopangira yosavuta. Zojambula zimayang'ana pa mapangidwe a chilengedwe, zikuwonetsa kubwerezabwereza ndi kulimba mtima zomwe zimabweretsa chipambano m'moyo.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Dreavita Mental Wellness Kupanga Chizindikiro ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Dreavita Mental Wellness Kupanga Chizindikiro akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Dreavita Mental Wellness Kupanga Chizindikiro amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
