Dizayini ya Lax Kupanga Chizindikiro cha Kampani ndi Jonathan Ramirez and Juliana Betancur ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2024
Lax Kupanga Chizindikiro cha Kampani
ndi Jonathan Ramirez and Juliana Betancur
Kasitomala: Written and Drawn Studio
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #158898Kapangidwe
Za Lax Kupanga Chizindikiro cha Kampani
Kasitomala anafuna kupanga chizindikiro cha kampani yomwe imasoŋkhanitsira deta ndi kutumiza mauthenga a CRM, ndi cholinga choti ikhale ya digito komanso yamakono. Dzina lakuti Lax limachokera ku ChiLax kapena ReLax, kuwonetsa bata kwa ogwiritsa ntchito. Kuti muwonjezere kusiyana, anaphatikizapo chizindikiro cha mtima, choyimira chisamaliro cha makasitomala chomwe nthawi zambiri chimalekesedwa m'mabizinesi a CRM odziyendetsa okha. Ma-pixels anaphatikizidwa kusonyeza kufunikira kwa deta ndi kusinthira kukhala digito. Choncho, adaphatiza zinthu zofunikira: mtima woyimira chikondi cha makasitomala, ma-pixels oyimira deta, ndi X yoyimira kupumula.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Lax Kupanga Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lax Kupanga Chizindikiro cha Kampani akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lax Kupanga Chizindikiro cha Kampani amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Miyezo ndi Kuphimba
- The sizes depend of the media where it is applied
- Zizindikiro
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Teknoloji Yopangira
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Vuto la Dizayini
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Kafukufuku
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Chilimbikitso
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Nthawi ya Polojekiti
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Mdondomeko ya Ntchito
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Mamembala a Gulu
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - Mwini Zithunzi
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
