Joyful Garden Tour Kapangidwe ka Chizindikiro cha Chochitika ndi Ye Zhang

Dizayini ya Joyful Garden Tour Kapangidwe ka Chizindikiro cha Chochitika ndi Ye Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2024

Joyful Garden Tour Kapangidwe ka Chizindikiro cha Chochitika

ndi Ye Zhang

Kasitomala: Beijing Jiaotong University

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

16,257

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #159119

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Joyful Garden Tour Kapangidwe ka Chizindikiro cha Chochitika

Joyful Garden Tour ndi kapangidwe ka chizindikiro cha chochitika kamene kanapangidwa kwa phwando la munda la Chaka Chatsopano cha Chitchaina lomwe linachitikira ku Summer Palace ndi Old Summer Palace ku Beijing. Nyumba zodziwika bwino za minda yonse ziwiri zinafufuzidwa ndikufewetsedwa kukhala zizindikiro zowoneka bwino za zithunzi. Zizindikirozi zaphatikizidwa ndi chithunzi cha chinjoka, chomwe ndi nyama yoyimira chaka cha 2024 mu kalendala ya zizindikiro za Chitchaina. Mitundu yamtambo ndi pinki ikusonyeza mphamvu yatsopano yochokera ku mbiri yakale yayitali. Mapositala, timabuku tating'ono, ndi makhadi zimasindikizidwa pa pepala la ngale ndi ntchito zophimba ndi kudinda siliva. Chizindikirocho chimagwiritsa ntchito luso lachikhalidwe la Chitchaina la enamel wasiliva.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Joyful Garden Tour Kapangidwe ka Chizindikiro cha Chochitika ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Joyful Garden Tour Kapangidwe ka Chizindikiro cha Chochitika akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Joyful Garden Tour Kapangidwe ka Chizindikiro cha Chochitika amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Miyezo ndi Kuphimba: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Zizindikiro: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Teknoloji Yopangira: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Vuto la Dizayini: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Kafukufuku: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Chilimbikitso: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Nthawi ya Polojekiti: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Mdondomeko ya Ntchito: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Petensi: This work is all original images not copyrighted.
Mamembala a Gulu: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Mwini Zithunzi: This work is all original images not copyrighted.