Dizayini ya B For Good Leaders Chionetsero cha Chizindikiro (Visual Identity) ndi Misteli Creative Agency ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2024
B For Good Leaders Chionetsero cha Chizindikiro (Visual Identity)
Kasitomala: Misteli Creative Agency
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #159250Kapangidwe
Za B For Good Leaders Chionetsero cha Chizindikiro (Visual Identity)
B For Good Leaders ndi chizindikiro chowoneka bwino cha gulu la padziko lonse la atsogoleri a bizinesi. Lalanje, lomwe ndi mtundu wa kufunda ndi chimwemwe, ndiye mtundu waukulu. Lalanjeli laphatikizidwa ndi mitundu ina yofunda pamodzi ndi zithunzithunzi zosonyeza kusiyanasiyana kwa anthu ndi ntchito zomwe zili mkati mwa gululi. Diso lomwe lili pakati likuyimira masomphenya a gululi ndi njira yake yoonera dziko lapansi. Chizindikirochi chimagwiritsidwa ntchito pa webusayiti, makalata a nkhani (newsletters) ndi pa mabungwe a chikhalidwe cha pa intaneti (social media), komanso pa nyumba zamisonkhano yayikulu (summit halls) zomangidwa ndi nsalu zobwezerezedwanso kugwiritsanso ntchito, makatoni owola mofulumira, ndi mapepala obwezeretsedwanso.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
B For Good Leaders Chionetsero cha Chizindikiro (Visual Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. B For Good Leaders Chionetsero cha Chizindikiro (Visual Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. B For Good Leaders Chionetsero cha Chizindikiro (Visual Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
- Miyezo ndi Kuphimba
- The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Zizindikiro
- Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
- Teknoloji Yopangira
- The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Vuto la Dizayini
- This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
- Kafukufuku
- Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
- Chilimbikitso
- The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
- Nthawi ya Polojekiti
- The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
- Mdondomeko ya Ntchito
- Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
