China In The Classics Ntchito Yoyambirira: Kapangidwe ka Zithunzi za Kutsatsa by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2024
China In The Classics Ntchito Yoyambirira: Kapangidwe ka Zithunzi za Kutsatsa
by Zhou Haiwen, Che Shilong and Guo Cheng
Client: China Global Television Network Co., Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
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About China In The Classics Ntchito Yoyambirira: Kapangidwe ka Zithunzi za Kutsatsa
Malemba a Bukuli: China in the Classics ndi kapangidwe ka zithunzi za kutsatsa kopangidwa pofuna kulengeza pulogalamu ya pa TV yokhudza mabuku akale a ku China. Mabuku ndiwo mutu waukulu wa kapangidweku. Mabuku akale a Kum'mawa ndi Kumadzulo agwiritsidwa ntchito ngati zitsanzo, kuphatikizapo zisungiko za nsungwi za ku China, mabuku ophatikizidwa ndi zingwe, mipukutu ya khungu, ndiponso mabuku a chikuto cholimba. Mawonekedwe amenewa asinthidwa ndikukonzedwanso kukhala zizindikiro zosavuta kuzimvetsa. Mitu ya mabuku khumi otchuka aphatikizidwa ndi zilembo za Chinese calligraphy. Bokosi la mphatso lagwiritsa ntchito pepala lapadera lokhudzika mwapadera. Kapangidwe kameneka kathandiza anthu a zikhalidwe zosiyanasiyana kumvetsetsa mabuku ndi nkhani za ku China.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
China In The Classics Ntchito Yoyambirira: Kapangidwe ka Zithunzi za Kutsatsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. China In The Classics Ntchito Yoyambirira: Kapangidwe ka Zithunzi za Kutsatsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. China In The Classics Ntchito Yoyambirira: Kapangidwe ka Zithunzi za Kutsatsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
- Dimensions & Packaging
- These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
- Tags
- China, Classics, Heritage, Culture, Creativity
- Production Technology
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
- Design Challenge
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Research
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
- Inspiration
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
- Project Duration
- The project started in 2022 in China, and is still promoted and distributed.
- Operation Flow
- In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. - Team Members
- Zhou Haiwen, Che Shilong, Guo Cheng
- Image Credits
- Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
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