Golide Zithunzi · 2024
Dotline Chizindikiritso cha Kampani
- Mphoto ya Golide ya A' Design Award 2024 in Zithunzi
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Chizindikiritso cha Kampani
Dongosolo la chizindikiritso ili linayamba ndi kupanga kapangidwe kokhazikika ka bizinesi ndi malingaliro a kampani — Social Heroes pochita zimenezo kuti zilimbikitse malingaliro a kampani kwa makasitomala awo, ogwira ntchito, ofunsira ntchito, ndi anthu onse okhudzidwa m'ntchitoyi. Dotline imawona ogwira ntchito onse amene amabwera kuthandiza pa moyo watsiku ndi tsiku wa anthu ngati ngwazi. Logo ndi chizindikiro chojambula cha ngwazi ikugwedeza nsalu yake ndi kupita patsogolo chopangidwa kuchokera ku zilembo, D kuchokera ku "dots" + L kuchokera ku "line." Popeza Dotline imapereka magulu 7 a bizinesi, ma logo amabwera m'dongosolo la mitundu 7 yomwe ikuwonetsa gulu lililonse la bizinesi lolembedwa ndi mtundu wa zilembo woyambirira wa kampani.
About the Mphoto ya Golide ya A' Design Award
Dotline Chizindikiritso cha Kampani ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Dotline Chizindikiritso cha Kampani akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Dotline Chizindikiritso cha Kampani amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
