Giao Hang Tiet Kiem Mapangidwe a Dzina la Malonda by M-N Associates

Giao Hang Tiet Kiem Mapangidwe a Dzina la Malonda by M-N Associates is a highly esteemed winner of the very prestigious 2024 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

SilivaZithunzi· 2024

Giao Hang Tiet Kiem Mapangidwe a Dzina la Malonda

by M-N Associates

Client: M — N Associates

Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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Colors

The Design

About Giao Hang Tiet Kiem Mapangidwe a Dzina la Malonda

Kusintha kwa kapangidwe ka chizindikiro cha malonda cha Giao Hang Tiet Kiem (GHTK) kumayimira mweniweni mayendedwe ndi chikhalidwe cha ku Vietnam. Kudzera mu kuuzidwa ndi mawilo a njinga zamoto ndi mamapu a misewu, chizindikiro cha mawu chopangidwanso ndi chizindikiro cha Kumwetulira Modzidalira zimawonetsa chisangalalo ndi chidaliro kudzera mu kuphatikizika kwa digito. Malemba osunthika amawonetsa mphamvu zochitika za maonekedwe a m'mizinda ya ku Vietnam, cholinga chake n'kugwirizana ndi anthu akumaloko m'nthawi ya digito. Njira yatsopanozi imalinganiza cholowa ndi kumasinthira zamakono, ikugwira mtima weniweni wa moyo wamizinda wa ku Vietnam umene uli wochita zinthu zambiri.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Giao Hang Tiet Kiem Mapangidwe a Dzina la Malonda ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Giao Hang Tiet Kiem Mapangidwe a Dzina la Malonda akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Giao Hang Tiet Kiem Mapangidwe a Dzina la Malonda ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Team Members: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh