Meet in Arcadia Kupanga Chizindikiro cha Mtundu ndi Xiaoming Meng and Xueke Fang

Dizayini ya Meet in Arcadia Kupanga Chizindikiro cha Mtundu ndi Xiaoming Meng and Xueke Fang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2025

Meet in Arcadia Kupanga Chizindikiro cha Mtundu

ndi Xiaoming Meng and Xueke Fang

Kasitomala: China Social Entrepreneur Foundation

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

11,433

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #164726

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Meet in Arcadia Kupanga Chizindikiro cha Mtundu

Kukumana ku Arcadia ndi kapangidwe ka chizindikiro cha mtundu kopangidwira ntchito yotsitsimutsa madera akumidzi ku Mudzi wa Longtang, Chigawo cha Guizhou, ku China. Chizindikirochi chatengera lingaliro lake kuchokera ku chilembo cha Chichaina chotanthauza kukongola. Minda ya mpunga yopangidwa ngati makwerero yajambulidwa mwanjira yosavuta komanso yosaonekera bwino-bwino. Pamwamba pa mindayo, nyumba za mudzi wa Miao zosonyezedwa mwanjira yosaonekera bwino zaphatikizidwa ndi zilembo za chilembocho, ndipo chimodzi mwa zilembozo chimasandulika kukhala denga. Chizindikirochi chimathandizira zokopa alendo kumidzi monga bizinesi yayikulu ya deralo. Cholinga cha kapangidwe kameneka ndi kuonetsa chikhalidwe cha deralo komanso kuthandiza anthu a m'mudzimo kuti atenge nawo mbali pomanga mtunduwo.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Meet in Arcadia Kupanga Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Meet in Arcadia Kupanga Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Meet in Arcadia Kupanga Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Miyezo ndi Kuphimba: Height 594mm x Width 420mm
Zizindikiro: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Teknoloji Yopangira: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Vuto la Dizayini: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Kafukufuku: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Chilimbikitso: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Nthawi ya Polojekiti: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Mdondomeko ya Ntchito: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Petensi: Logo (2022) China Social Entrepreneur Foundation
Mamembala a Gulu: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Mwini Zithunzi: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]