Ge Sang Lv Wu Chizindikiro cha Kampani by Xiaobing Cheng

Ge Sang Lv Wu Chizindikiro cha Kampani by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2025

Ge Sang Lv Wu Chizindikiro cha Kampani

by Xiaobing Cheng

Client: Ge Sang Lv Wu

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

11,372

Verified Award Winner

Verify Award Status for #164842

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu Chizindikiro cha Kampani

Ge Sang Lv Wu ndi chizindikiro cha kampani chopangidwa kwa mtundu wa bizinesi womwe umathandiza alimi a m'mapiri kugulitsa zokolola monga chakudya, tiyi ndi nkhokwe za khofi. Chizindikirocho chikuwonetsa chithunzi chosavuta cha ulaliki wa maluwa a Gesang, chomwe chimayimira mphatso yochokera pamtima, chophatikizidwa ndi chithunzi chofanana ndi mtambo. Mikombero yofewa imakumbutsa mawonekedwe a mitambo komanso kutambasuka kwa masamba a duwa. Mitundu yofiira yachilengedwe, kuphatikizapo mtundu wa thambo wotsika mu utoto wolimba pamodzi ndi imvi ndi woyera, imapanga chithunzi chatsopano komanso chokhazikika. Chizindikirochi chinajambulidwa monga zithunzi za vekitala pa gridi yozikidwa pa "golden section", kotero kuti chimakhalabe chosonyeza bwino pa kukula kulikonse.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Ge Sang Lv Wu Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Ge Sang Lv Wu Chizindikiro cha Kampani akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Ge Sang Lv Wu Chizindikiro cha Kampani amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng