Texture Maker Kukonzanso Chizindikiro by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2025
Texture Maker Kukonzanso Chizindikiro
by Texture Maker Enterprise Co. Ltd.
Client: Texture Maker Enterprise Co., Ltd.
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #165552The Design
About Texture Maker Kukonzanso Chizindikiro
Texture Maker, yemwe ali katswiri wa kupanga kamvekedwe ka zakudya, wasintha njira yake ya malonda ndi chizindikiro chake kuti athandize pakukula kwake padziko lonse lapansi. Yomangidwa pa sayansi ya zakudya ndi luso la kupanga, dongosolo latsopanoli likuwonetsa cholinga chake chopanga zinthu zodziwika bwino pamodzi ndi makasitomala ake. Kudzera m'miyezi yambiri yochita zokambirana zakuya ndi magulu akunja a malonda, likuwonetsa kuthekera kwake kutsogolera zochitika, kupereka mayankho osiyanasiyana, ndiponso kupanga zinthu zimene zimabweretsa zokumana nazo zakuphika zosangalatsa komanso zodabwitsa padziko lonse lapansi.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Texture Maker Kukonzanso Chizindikiro ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Texture Maker Kukonzanso Chizindikiro akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Texture Maker Kukonzanso Chizindikiro ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Tags
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Production Technology
- Adobe Creative Suite, Co-create Workshop
- Design Challenge
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Research
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiration
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Project Duration
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Operation Flow
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Team Members
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Image Credits
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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