Urbaner Njira ya Mtundu wa Malonda, Kapangidwe ka Mapaketi ndi Deeeep Creative Lab

Dizayini ya Urbaner Njira ya Mtundu wa Malonda, Kapangidwe ka Mapaketi ndi Deeeep Creative Lab ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Ndondomeko, Mapangidwe Amphamvu ndi Utumiki.

SilivaUtumiki· 2025

Urbaner Njira ya Mtundu wa Malonda, Kapangidwe ka Mapaketi

ndi Deeeep Creative Lab

Kasitomala: Deeeep Creative Lab

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Utumiki

103,627

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #165666

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Urbaner Njira ya Mtundu wa Malonda, Kapangidwe ka Mapaketi

Urbaner ndi njira ya mtundu wa malonda ndi ntchito yopangira chinthu chosamalira ndevu chopangidwira msika wa ku Japan. Njirayi ikuphatikizapo kukonzekera kwa chinthucho, tsamba la intaneti la tsamba limodzi lomwe limagwira ntchito pa zipangizo zosiyanasiyana, mapaketi ndi gulu la anthu pa intaneti. Chipangizo chometera ndevu chimagwiritsa ntchito injini ndi masamba a chitsulo cha kaboni wambiri opangidwa ku Japan, ndipo mawonekedwe ake ang'onoang'ono amalola kukonza ndevu nthawi iliyonse. Mapaketi amaphatikiza mitundu yosiyanasiyana ya zilembo ndi bokosi lamkati losavuta lomwe limafotokoza momwe chinthucho chimagwiritsidwira ntchito. Urbaner imapereka kudzisamalira ngati njira yosonyezera kalembedwe ka munthu payekha, ndipo tsamba la intaneti limatsogolera alendo kuchokera pa chidwi choyamba mpaka kugula.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Urbaner Njira ya Mtundu wa Malonda, Kapangidwe ka Mapaketi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Urbaner Njira ya Mtundu wa Malonda, Kapangidwe ka Mapaketi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Urbaner Njira ya Mtundu wa Malonda, Kapangidwe ka Mapaketi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Miyezo ndi Kuphimba: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Zizindikiro: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Teknoloji Yopangira: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Vuto la Dizayini: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Kafukufuku: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Chilimbikitso: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Nthawi ya Polojekiti: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Mdondomeko ya Ntchito: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Mamembala a Gulu: Deeeep Creative LAB
Mwini Zithunzi: Deeeep Creative LAB,URBANER,2024