Dizayini ya Nextgen Sme Primary Function: Zochitika za Phygital Zolandirira Makasitomala ndi Akbank Service Design Team ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Ndondomeko, Mapangidwe Amphamvu ndi Utumiki.
SilivaUtumiki· 2026
Nextgen Sme Primary Function: Zochitika za Phygital Zolandirira Makasitomala
ndi Akbank Service Design Team
Kasitomala: Akbank T.a.Ş
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Utumiki
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #181933Kapangidwe
Za Nextgen Sme Primary Function: Zochitika za Phygital Zolandirira Makasitomala
Book Text: Kusintha kwa makasitomala kupita ku digito komanso zinthu zosiyanasiyana zaphatikizidwa pa nsanja imodzi ndi Gulu la Akbank Service Design pogwiritsa ntchito njira ya phygital kuti anthu azitha kupeza kunja kwa nthambi. Mosiyana ndi mpikisano, mapaketi a zinthu zambiri opangidwira munthu payekha amaperekedwa mu njira imodzi, momwe kuyatsidwa kwa digito kwa zinthu mpaka 7 kumatheka. Mapepala ndi kukhalapo kwa thupi zachotsedwa kudzera mu chivomerezo cha mgwirizano wa digito, chomwe chikuperekedwa ngati njira yawo yoyamba yatsopano yogwiritsira ntchito foni. Njira yogulitsa yozikidwa pa mphotho ikugwiritsidwa ntchito kuti iwonjezere kuya kwa ubale ndi makasitomala komanso kuchita bwino kwa kugulitsa.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Nextgen Sme Primary Function: Zochitika za Phygital Zolandirira Makasitomala ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Nextgen Sme Primary Function: Zochitika za Phygital Zolandirira Makasitomala akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Nextgen Sme Primary Function: Zochitika za Phygital Zolandirira Makasitomala ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
- Miyezo ndi Kuphimba
- Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
- Zizindikiro
- #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
- Teknoloji Yopangira
- The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
- Vuto la Dizayini
- The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
- Kafukufuku
- The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
- Chilimbikitso
- Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
- Nthawi ya Polojekiti
- The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
- Petensi
- Copyrights belong to Akbank T.A.Ş, 2026.
- Mamembala a Gulu
- Service Design and Process Development Team, Staff Channel Design Team
- Mwini Zithunzi
- Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
