Rebrand Next Primary Function: Kupanga Chizindikiro (Branding) by Eluan Araujo

Rebrand Next Primary Function: Kupanga Chizindikiro (Branding) by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2026

Rebrand Next Primary Function: Kupanga Chizindikiro (Branding)

by Eluan Araujo

Client: Ash Studio

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

Verify Award Status for #167125

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebrand Next Primary Function: Kupanga Chizindikiro (Branding)

Book Text: Ntchito iyi ikuwonetsa dongosolo la chizindikiro cha maonekedwe lomwe linapangidwa kuti liziwonetsa kukhalira limodzi ndi kupitiliza pakati pa mibadwo yosiyanasiyana m'malo omwe amagawana. Lingaliro ili lakhazikitsidwa pa kamangidwe kakumveka bwino komanso kogawanika komwe kamalola kugwiritsa ntchito mosinthasintha pomwe kukusunga kufanana kwa maonekedwe. Chizindikirochi chimaphatikiza kuphweka kwa maonekedwe ndi kuya kwa tanthauzo, kulola kusintha m'njira zosiyanasiyana ndi kwa anthu osiyanasiyana. Zotsatira zake ndi chizindikiro cholimba komanso chogwira ntchito choyenera malo omwe amafuna kufanana pakati pa kufotokoza kwa masiku ano ndi mwambo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Rebrand Next Primary Function: Kupanga Chizindikiro (Branding) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Rebrand Next Primary Function: Kupanga Chizindikiro (Branding) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Rebrand Next Primary Function: Kupanga Chizindikiro (Branding) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.