Diageo Travel Retail Kupanga Mkati mwa Malo Ogulitsira ndi L'Atelier Five Ltd.

Dizayini ya Diageo Travel Retail Kupanga Mkati mwa Malo Ogulitsira ndi L'Atelier Five Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.

BronzeMkati· 2025

Diageo Travel Retail Kupanga Mkati mwa Malo Ogulitsira

ndi L'Atelier Five Ltd.

Kasitomala: L'Atelier Five Ltd

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mkati

12,333

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #167830

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Diageo Travel Retail Kupanga Mkati mwa Malo Ogulitsira

Diageo Travel Retail ndi kapangidwe ka mkati ka shopu-mu-shopu kopangidwira nyumba yapamwamba ya apaulendo pa Eyapoti Yaikulu ya Incheon ku Seoul. Sitolo ili ndi kukula kwa mita zafalati 40.12 ndipo makoma ake ali ndi msinkhu wa mamita 2.7. Makoma ojambulidwa mwaluso, opangidwa ndi Corian yosungunulidwa ndi kutentha, amapindika mofatsa mkati mwa malowo, kutsatira lingaliro loti madzi amapanga mawonekedwe a mwala. Chitsulo chobowoledwa, zipangizo zapadera zowonetsera zinthu, ndi mipando yapadera zimamaliza mapangidwe a mkati. Kalongosoledwe kopindika kameneka kamatsogolera alendo pa njira yowonetsa mitundu yosiyanasiyana ya whisky mkati mwa malo amodzi okhazikika komanso ogwirizana.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Diageo Travel Retail Kupanga Mkati mwa Malo Ogulitsira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Diageo Travel Retail Kupanga Mkati mwa Malo Ogulitsira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Diageo Travel Retail Kupanga Mkati mwa Malo Ogulitsira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Miyezo ndi Kuphimba: 40.12 meter square
2.7M tall walls
Zizindikiro: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Teknoloji Yopangira: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Vuto la Dizayini: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Kafukufuku: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Chilimbikitso: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Nthawi ya Polojekiti: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Mdondomeko ya Ntchito: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Petensi: Diageo Scotland Ltd
Mamembala a Gulu: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Mwini Zithunzi: L’Atelier Five Ltd. and Diageo Scotland Ltd.