Miluo Ip Design Zithunzi Zopeka Motsatizana by Shurui Pan

Miluo Ip Design Zithunzi Zopeka Motsatizana by Shurui Pan is a highly esteemed winner of the very prestigious 2025 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

ChitsuloZithunzi· 2025

Miluo Ip Design Zithunzi Zopeka Motsatizana

by Shurui Pan

Client: Northeastern University of China

Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category

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Colors

The Design

About Miluo Ip Design Zithunzi Zopeka Motsatizana

Miluo Ip Design ndi gulu la zithunzi zomwe zikuwonetsa chikhalidwe cha Mzinda wa Miluo ku China. Mndandandawu umasandutsa zinthu za chikhalidwe za m'deralo kukhala anthu ndi zithunzi za malo, pogwiritsa ntchito zigawo za mitundu ndi mtundu wa nkhaniyo. Zithunzizi zimapangidwa pogwiritsa ntchito mapulogalamu a vector design ndipo zimasindikizidwa ndi ukadaulo wapamwamba wopangira zinthu kuti tsatanetsatane wake ukhale wabwino. Chithunzi chilichonse chimakhala ndi kukula kwa 3600 ndi 3600 pixels. Zinthu zochokera pa mndandandawu zimafikira ku njira zamakono zofalitsira nkhani. Cholinga ndi kugawana zotsalira zachilengedwe ndi cholowa cha mitundu ya anthu a ku Miluo m'chinenero chamakono cha zithunzi ndikulimbikitsa kutetezedwa kwa chikhalidwe chakale.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Miluo Ip Design Zithunzi Zopeka Motsatizana ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Miluo Ip Design Zithunzi Zopeka Motsatizana akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Miluo Ip Design Zithunzi Zopeka Motsatizana amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 72dpi, RGB.
Tags: IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research: Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration: Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration: The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow: Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents: This design was made for our company, institution or enterprise.
Image Credits: Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.