Dizayini ya Playgo Chizindikiro cha Mtundu wa Galimoto Yoyendera Pa Ulendo (Camper Van) ndi Chungsheng Chen, Carol Sen and Enyang Chen ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2025
Playgo Chizindikiro cha Mtundu wa Galimoto Yoyendera Pa Ulendo (Camper Van)
ndi Chungsheng Chen, Carol Sen and Enyang Chen
Kasitomala: Tainan University of Technology/Product Design Department
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #168831Kapangidwe
Za Playgo Chizindikiro cha Mtundu wa Galimoto Yoyendera Pa Ulendo (Camper Van)
Playgo ndi chizindikiro cha mtundu (brand identity) chopangidwa cha ntchito yosintha magalimoto oyendera pa ulendo (camper van). Chizindikiro cha Playgo chimaphatikiza mtundu wa lalanje ndi wakuda pamodzi ndi zilembo zopindika kusonyeza kufufuza malo ndi kudalirika. Chizindikirochi chimagwiritsidwa ntchito pa makadi a bizinesi, matumba onyamulira, makalata a m'thumba, makalata a mutu, mafolda, zizindikiro za pagalimoto (vehicle decals), webusayiti ndi maakaunti a pa social media. Malamulo amafotokoza kuchuluka kwa mitundu, mpata pakati pa zilembo, ndi ukulu wa mizere, ndipo chizindikirochi chimafunika kukhala ndi kutalika kochepera 10 mm pogwiritsa ntchito. Chizindikirochi chimathandizanso dongosolo la pa intaneti la kupereka mtengo (online quotation system) ndiponso malo owonetsera zinthu enieni omwe amathandiza ogula kusankha njira zosinthira galimoto yawo.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Playgo Chizindikiro cha Mtundu wa Galimoto Yoyendera Pa Ulendo (Camper Van) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Playgo Chizindikiro cha Mtundu wa Galimoto Yoyendera Pa Ulendo (Camper Van) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Playgo Chizindikiro cha Mtundu wa Galimoto Yoyendera Pa Ulendo (Camper Van) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Miyezo ndi Kuphimba
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Zizindikiro
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- Teknoloji Yopangira
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Vuto la Dizayini
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Kafukufuku
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Chilimbikitso
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Nthawi ya Polojekiti
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Mdondomeko ya Ntchito
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Petensi
- acdesign associates International Co., Ltd.
- Mamembala a Gulu
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Mwini Zithunzi
- acdesign associates International Co., Ltd.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
