Hocking Hills Kapangidwe wa Webusayiti by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mawonekedwe, Kulumikizana ndi Zokumana ndi Ogwiritsa Ntchito Competition Category.
BronzeMawonekedwe· 2025
Hocking Hills Kapangidwe wa Webusayiti
Client: Cansu Dagbagli Ferreira
Mphoto ya Bronze ya A' Design Award Winner in Mawonekedwe Category
Verified Award Winner
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About Hocking Hills Kapangidwe wa Webusayiti
Kukonzanso kwa Hockinghills.com kukubweretsa nsanja yosavuta komanso yamakono yosungitsa malo okhalamo m'chilengedwe ndi zochitika zakunja. Kuyika patsogolo kumveka bwino ndi kugwiritsa ntchito bwino, kapangidwe kokonzedwacho kakukhala ndi njira yosavuta yomwe ikulimbikitsa kukongola kwachilengedwe kwa Hocking Hills. Mawonekedwe abwino kwambiri a ogwiritsa ntchito, mayendedwe okonzedwa bwino, ndi seti ya zizindikiro zopitilira 100 zopangidwa mwapadera zikulimbikitsa kufikika ndi kugwira ntchito bwino. Zotsatira zake ndi luso la digito logwirizana komanso losangalatsa lomwe limasavutitsa kukonza ulendo pomwe likukhalabe wokhulupirika ku kudzipereka kwa brand ku chilengedwe, gulu, ndi kufufuza kosavuta.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Hocking Hills Kapangidwe wa Webusayiti ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Hocking Hills Kapangidwe wa Webusayiti akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Hocking Hills Kapangidwe wa Webusayiti amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
- Dimensions & Packaging
- Desktop and mobile screens were designed for the whole website in a responsive manner.
- Tags
- website, travel, outdoors, icon design, user interface
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
- Design Challenge
- Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
- Research
- According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
- Inspiration
- The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
- Project Duration
- 1 year from June 2023 to June 2024
USA and France - Operation Flow
- Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.
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