Pepsi Diner Milan 2024 Kachisi Wa Nthawi Yochepa Ya Diner by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
BronzeMkati· 2025
Pepsi Diner Milan 2024 Kachisi Wa Nthawi Yochepa Ya Diner
by PepsiCo Design and Innovation
Mphoto ya Bronze ya A' Design Award Winner in Mkati Category
Verified Award Winner
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About Pepsi Diner Milan 2024 Kachisi Wa Nthawi Yochepa Ya Diner
Pepsi Diner Milan 2024 ndi mkati mwa kachisi wa diner wopangidwa ngati malo a mtundu wa nthawi yochepa mumzinda wa Milan. Kapangidwe kameneka kamabweretsa lingaliro la diner ya New York ku Ulaya, monga chochitika choyamba cha diner kunja kwa United States. Mkati mwake mumagwiritsa ntchito chizindikiro chatsopano cha Pepsi ndi dongosolo latsopano la kuwoneka. Zizindikiro za chikhalidwe cha anthu wamba ku Italy, kuphatikizapo mpira wamiyendo ndi nyimbo, zinagwiritsidwa ntchito m'malo mwake, ndipo mapulogalamu ophatikizana ndi anthu odziwika ku Italy adakonzedwa kwa alendo. Cholinga chinali kulumikizana ndi omvera a ku Ulaya popanga chikhalidwe chakomweko kukhala mbali ya nkhani ya mtundu wa Pepsi.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pepsi Diner Milan 2024 Kachisi Wa Nthawi Yochepa Ya Diner ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pepsi Diner Milan 2024 Kachisi Wa Nthawi Yochepa Ya Diner akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pepsi Diner Milan 2024 Kachisi Wa Nthawi Yochepa Ya Diner amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
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