Lays Deep Ridged Spicy Flavor Lto 2024 Ntchito Yaikulu: Kulongedza Zokhwasula-khwasula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Ntchito Yaikulu: Kulongedza Zokhwasula-khwasula
by PepsiCo Design and Innovation
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #169613The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Ntchito Yaikulu: Kulongedza Zokhwasula-khwasula
Zolemba za Bukhu: Lay's Deep Ridged Spicy Flavor ndi kapangidwe ka kulongedza komwe kanapangidwa kwa zakudya zokhwasula-khwasula ziwiri zapadera zomwe zimagulitsidwa ku China: Spicy Hot Strip ndi Spicy Stinky Tofu. Kulongedzaku kunapangidwa kuti kufikire ogula achinyamata omwe amafunafuna mpumulo wodekha wodya zokhwasula-khwasula. Zithunzi zolimba komanso zamphamvu zikusonyeza momveka bwino kukoma kwake kwa tsabola. Chithunzi chosangalatsa cha pakamwa chili pakati pa kapangidweko. Zithunzi zamoyo za chakudya zikusonyeza zokoma ziwirizi mwamphamvu yonse. Zotsatira zake zimapatsa gulu lapadera la zakudyali chizindikiro chosangalatsa komanso chodziwika mosavuta.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Lays Deep Ridged Spicy Flavor Lto 2024 Ntchito Yaikulu: Kulongedza Zokhwasula-khwasula ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lays Deep Ridged Spicy Flavor Lto 2024 Ntchito Yaikulu: Kulongedza Zokhwasula-khwasula akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lays Deep Ridged Spicy Flavor Lto 2024 Ntchito Yaikulu: Kulongedza Zokhwasula-khwasula amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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