Bronze Zolengeza · 2025
Namuh Investment Rebranding Kapangidwe ka Dzina la Bizinesi
by LMNT Company
- Mphoto ya Bronze ya A' Design Award 2025 in Zolengeza
- CLIENT: LMNT Company
- Estimated Number of Design Views: 60,389
- Verification code B03214C76A · Verify this award
Colors
About Namuh Investment Rebranding Kapangidwe ka Dzina la Bizinesi
Namuh Investment Rebranding ndi kapangidwe ka dzina la bizinesi kamene kanapangidwa kwa nsanja ya ndalama zoyikapo yomwe ikuthandiza achinyamata a m'badwo wa Millennials ndi Gen Z. Kusinthaku kumapititsa nsanjayi patsogolo, kuchoka ku malonda a masheya kupita ku kukula pawekha kudzera mu kuyika ndalama. Njira yopangira zinthu yozikidwa pa chizindikiro cha chitseko imaimira mwayi watsopano ndipo imagwiritsidwa ntchito mofanana pa madera onse omwe makasitomala amakumana ndi bizinesiyi. Zithunzi zopeka zimasonyeza kuyika ndalama ngati chinthu chosavuta kumvetsa komanso choyandikira anthu onse. Lingaliro la Daily Shift limalimbikitsa kuti ndalama zogwiritsidwa ntchito tsiku ndi tsiku zisandulike kuyikira ndalama zokhudzana ndi tsogolo.
About the Mphoto ya Bronze ya A' Design Award
Namuh Investment Rebranding Kapangidwe ka Dzina la Bizinesi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Namuh Investment Rebranding Kapangidwe ka Dzina la Bizinesi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Namuh Investment Rebranding Kapangidwe ka Dzina la Bizinesi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Press Kit
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
