Bronze Zithunzi · 2025
Banov Store Kapangidwe ka Chithunzithunzi
by Yao Wu
- Mphoto ya Bronze ya A' Design Award 2025 in Zithunzi
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 13,139
- Verification code AE647030F6 · Verify this award
Colors
About Banov Store Kapangidwe ka Chithunzithunzi
Banov Store ndi kapangidwe ka chithunzithunzi kamene kanapangidwa ka sitolo yomwe ili mumsewu wa Ten Thousand Miles Tea Road ku China. Zithunzithunzi za pepala la khoma zimachokera ku mzimu wa mizinda ikuluikulu yomwe ili mumsewu wa tiyi, kuphatikiza mizere ya mzinda, malo achilengedwe, ndi zithunzi za nyama. Magulu atatu a zithunzithunzi amachokera pa mapangidwe a nyumba yakale ya Ba Gong, omwe adafupikitsidwa ndi kukonzedwanso kukhala zizindikiro zowoneka. Kalembedwe kake kamatengera kapangidwe ka zaluso ndi ntchito za m'zaka za zana la khumi ndi zisanu ndi zinayi. Zithunzithunzizi zimagwiritsidwanso ntchito m'malo a sitolo, pazionetsero, komanso pakukulunga zinthu.
About the Mphoto ya Bronze ya A' Design Award
Banov Store Kapangidwe ka Chithunzithunzi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Banov Store Kapangidwe ka Chithunzithunzi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Banov Store Kapangidwe ka Chithunzithunzi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Press Kit
- Unique Properties
- This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
- Dimensions & Packaging
- The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
- Tags
- graphic，Panoff's Gifts
- Production Technology
- The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
- Design Challenge
- How to integrate the art style of the 19th century into modern creation is our focus
- Research
- As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
- Inspiration
- As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
- Project Duration
- The project started in Beijing in January 2024 and was completed in Beijing in February 2024
- Operation Flow
- Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
