Dizayini ya Piggy Express Kapangidwe ka Chizindikiro cha Mtundu wa Malonda ndi Du Qingyu and Dong Xiuxiu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2026
Piggy Express Kapangidwe ka Chizindikiro cha Mtundu wa Malonda
Kasitomala: Piggy Express Creative Design Team
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #173387Kapangidwe
Za Piggy Express Kapangidwe ka Chizindikiro cha Mtundu wa Malonda
Piggy Express ndi kapangidwe ka chizindikiro cha mtundu wa malonda kopangidwira ntchito yoitanira magalimoto oyendera anthu. Chizindikirochi chimakulitsa chithunzi cha nkhumba cha logo ya mtundu wa malonda kukhala mnzake wapaulendo wachikondi. Mitundu ya utoto yowala kwambiri imawonjezera kuoneka bwino ndi 42 peresenti, ndipo mawonekedwe ake odziimira pawokha amapangitsa chizindikirochi kudziwika mosavuta pa njira zonse zofalitsira. Zithunzi zoyenda zimatsogolera ogwiritsa ntchito pochita zinthu monga kugwiritsa ntchito makuponi ndi kutsata njira zapaulendo. Chizindikirochi chinakonzedwa bwino kudzera m'mizere makumi atatu ya kusintha mawonekedwe ndipo chinayesedwa ndi ogwiritsa ntchito oposa zana mu mizinda ya ku China.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Piggy Express Kapangidwe ka Chizindikiro cha Mtundu wa Malonda ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Piggy Express Kapangidwe ka Chizindikiro cha Mtundu wa Malonda akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Piggy Express Kapangidwe ka Chizindikiro cha Mtundu wa Malonda amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
- Miyezo ndi Kuphimba
- The sizes depend of the media where it is applied
- Zizindikiro
- Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
- Teknoloji Yopangira
- The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
- Vuto la Dizayini
- The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
- Kafukufuku
- This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
- Chilimbikitso
- The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
- Nthawi ya Polojekiti
- Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users. - Mdondomeko ya Ntchito
- The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
- Mamembala a Gulu
- Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan - Mwini Zithunzi
- Piggy Express
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
