Parzin Brand Chizindikiro cha Mtundu wa Malonda by Hangzhou Re Der Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2026

Parzin Brand Chizindikiro cha Mtundu wa Malonda

by Hangzhou Re Der Design Co., Ltd.

Client: Shanghai Dimou Industrial Co., Ltd

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

Verify Award Status for #176933

View at A' Design Award Press Release Award Badge

Colors

The Design

About Parzin Brand Chizindikiro cha Mtundu wa Malonda

Parzin Brand ndi chizindikiro chowoneka chomwe chinapangidwa kwa mtundu wa malonda a magalasi a maso. Chizindikirocho chakhazikika pa mapangidwe a mabwalo awiri olimbikitsidwa ndi magalasi ozungulira komanso chilembo choyamba P. Bwalo lakumanzere limapendekeka pang'ono kuti liwonjezere kuya, pomwe bwalo lakumanja limapanga khonje ya P, kupanga chithunzi chowoneka mbali zitatu chomwe chimakumbutsa mawonekedwe a mbali ya magalasi a dzuwa ndi magalasi a maso. Mtundu wotuwa wofunda wa dothi umagwira ntchito ngati mtundu waukulu ndipo mtundu wobiriwira wa nkhalango wowala kwambiri ngati mtundu wodziwika bwino. Mapangidwe ozungulira ndi a oval amagwiritsidwa ntchito m'malo osiyanasiyana kudzera mu kujambula ndi laser, kusindikiza kotentha, kukweza zithunzi ndi kugoba.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Parzin Brand Chizindikiro cha Mtundu wa Malonda ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Parzin Brand Chizindikiro cha Mtundu wa Malonda akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Parzin Brand Chizindikiro cha Mtundu wa Malonda amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Dimensions & Packaging: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Tags: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Production Technology: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Design Challenge: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Research: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Inspiration: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Project Duration: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Operation Flow: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Team Members: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen