Prepd Primary Function: Chizindikiro cha Malonda ndi Cansu Dagbagli Ferreira

Dizayini ya Prepd Primary Function: Chizindikiro cha Malonda ndi Cansu Dagbagli Ferreira ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2026

Prepd Primary Function: Chizindikiro cha Malonda

ndi Cansu Dagbagli Ferreira

Kasitomala: Cansu Ferreira

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

7,530

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #181178

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Prepd Primary Function: Chizindikiro cha Malonda

Book Text: Prepd ndi nsanja yatsopano yopereka chakudya yomwe imasintha maphikidwe a anthu otchuka pa intaneti kukhala zakudya zokonzedwa mwaukadaulo. Chizindikiro chake chimayang'ana pa maonekedwe amphamvu, amakono opangidwira kusokoneza dera la teknoloji ya chakudya. Ndi zolembedwa zanzeru za logo zomwe zili ndi poto wophikira mu malo opanda kanthu ndi mtundu wamphamvu wa Green ndi Lime, chizindikirocho chimasangalatsa kulumikizana pakati pa opanga ndi ogula. Kudzera mu zithunzi zomveka bwino, zoyika anthu patsogolo ndi geometry yosalala, Prepd imasandutsa kansangalatso ka kusinthasintha pa foni kukhala chochitika chodyera chapamwamba komanso chowoneka.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Prepd Primary Function: Chizindikiro cha Malonda ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Prepd Primary Function: Chizindikiro cha Malonda akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Prepd Primary Function: Chizindikiro cha Malonda amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Miyezo ndi Kuphimba: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Zizindikiro: food, app, delivery, digital, modern, colorful
Teknoloji Yopangira: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Vuto la Dizayini: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Kafukufuku: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Chilimbikitso: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Nthawi ya Polojekiti: 6 months, France and Saudi Arabia
Mdondomeko ya Ntchito: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.