Dizayini ya Roofarm Rebranding Primary Function: Chidziwitso cha Mtundu (Brand Identity) ndi Naoki Eguchi and Taiki Yamada ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2026

Roofarm Rebranding Primary Function: Chidziwitso cha Mtundu (Brand Identity)

ndi Naoki Eguchi and Taiki Yamada

Kasitomala: RooFarm Inc.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

8,431

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #181329

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Roofarm Rebranding Primary Function: Chidziwitso cha Mtundu (Brand Identity)

Book Text: Ntchitoyi ndi njira yokonzanso mtundu wa kampani yolumikizana ndi kukula kwa bizinesi ya Roofarm. Kampaniyi yakula kuchokera ku ulimi wa m'madenga a m'mizinda ndipo tsopano ikukula ku ulimi wa m'midzi wa pamlingo waukulu limodzi ndi ntchito zake za m'mizinda. Pa gawoli, masomphenya a kampaniyo adakonzedwanso kukhala Kupanganso Ulimi Kuti Uthandize Chakudya cha Dziko Lonse. Masomphenyawa adamasuliridwa kukhala chidziwitso chomwe chikuwoneka ngati circuit chomwe chikuwonetsa ulimi ngati zomangamanga. Chidziwitsochi chili ndi mawonekedwe awiri olumikizana omwe akuimira ubale pakati pa ndondomeko za m'mizinda ndi za m'midzi.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Roofarm Rebranding Primary Function: Chidziwitso cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Roofarm Rebranding Primary Function: Chidziwitso cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Roofarm Rebranding Primary Function: Chidziwitso cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Miyezo ndi Kuphimba: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Zizindikiro: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Teknoloji Yopangira: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Vuto la Dizayini: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Kafukufuku: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Chilimbikitso: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Nthawi ya Polojekiti: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Mdondomeko ya Ntchito: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Mamembala a Gulu: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Mwini Zithunzi: Naoki Eguchi / Taiki Yamada