Bronze Zithunzi · 2026
Taoxichuan Chithunzi cha Mpukutu
by Yao Wu
- Mphoto ya Bronze ya A' Design Award 2026 in Zithunzi
- CLIENT: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.
- Estimated Number of Design Views: 8,311
- Verification code E2083C45CD · Verify this award
Colors
About Taoxichuan Chithunzi cha Mpukutu
Taoxichuan ndi chithunzi cha mpukutu chopangidwa kwa dera la chikhalidwe cha zoumba mbiya ku Jingdezhen. Chithunzichi chikuwonetsa mbiri ya zaka 600 za mbiya za porcelain ndi kukula kwa derali mu kapangidwe kamodzi kopitilira. Kalembedwe ka utoto wosalala ndi mitundu yowala zimamanga nkhalango yongopeka ya porcelain momwe zomera, porcelain ndi anthu zasakanizidwa. Anthu atatu apadera, Mulungu wa Ng'anjo, Mulungu wa Vinyo ndi Mulungu wa Nyanja, amawonekera m'njira yonse. Zojambula za vector zili m'magulu osiyanasiyana kuti zizitha kudulidwa mosavuta ndipo zakonzedwa mu CMYK ndi RGB. Mpukutuwu umagwiranso ntchito ngati mapu onena nkhani omwe amatsogolera alendo.
About the Mphoto ya Bronze ya A' Design Award
Taoxichuan Chithunzi cha Mpukutu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Taoxichuan Chithunzi cha Mpukutu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Taoxichuan Chithunzi cha Mpukutu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Press Kit
- Unique Properties
- The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
- Dimensions & Packaging
- Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
- Tags
- Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
- Production Technology
- The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
- Design Challenge
- It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
- Research
- Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
- Inspiration
- This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
- Project Duration
- The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
- Operation Flow
- The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
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- Image Credits
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