SugarLady Ladies Brand Pop-up Store Kapangidwe ka Mkati ka Sitolo Yakanthawi by Prism Design is a highly esteemed winner of the very prestigious 2017 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.

SilivaMkati· 2017

SugarLady Ladies Brand Pop-up Store Kapangidwe ka Mkati ka Sitolo Yakanthawi

by Prism Design

Client: Prism Design

Mphoto ya Siliva ya A' Design Award Winner in Mkati Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Kapangidwe ka Mkati ka Sitolo Yakanthawi

SugarLady ndi kapangidwe ka mkati mwa sitolo yakanthawi kochedwa yopangidwa ya mtundu wa zovala za amayi ku Shanghai, China. Nkhokwe ya shuga (sugar crystal) ndiyo mutu waukulu wogwiritsidwa ntchito, kulumikiza kapangidweko ndi dzina la mtunduwo. Chipinda chilichonse chowonetsera chimamangidwa kuchokera pa felemu yachitsulo yophimbidwa ndi nsalu ya nayiloni yamakampani. Ma pale a LED a masentimita 600 pa 600 amawunikira zipindazo kuchokera mkati, kotero kuti chinthu chilichonse chimawala mofatsa. Zipindazi ndizosavuta komanso zopepuka, motero zitha kumangidwa, kusunthidwa, ndi kukonzedwanso m'njira zosiyanasiyana. Malo onse ndi mamita 6 pa 10, ndipo akuphatikizapo chipinda choyesera zovala.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

SugarLady Ladies Brand Pop-up Store Kapangidwe ka Mkati ka Sitolo Yakanthawi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. SugarLady Ladies Brand Pop-up Store Kapangidwe ka Mkati ka Sitolo Yakanthawi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. SugarLady Ladies Brand Pop-up Store Kapangidwe ka Mkati ka Sitolo Yakanthawi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI