Vinicola Cherchi Kapangidwe Ka Zilembo Za Vinyo by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2017
Vinicola Cherchi Kapangidwe Ka Zilembo Za Vinyo
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #51366The Design
About Vinicola Cherchi Kapangidwe Ka Zilembo Za Vinyo
Kwa winery wolemba mbiri ku Sardinia, kuyambira mu 1970, adapangira kulembanso kwa zilembo za The Classics wine line. Kafukufuku wamalembedwe atsopano adafuna kuti asunge ulumikizowo ndi chikhalidwe chomwe kampaniyo ikutsatira. Mosiyana ndi malembedwe am'mbuyomu adagwira ntchito kuti ikhudze kukongola komwe kumayenda bwino ndi mavinidwe apamwamba kwambiri. Kwa zolembazo zakhala zikugwira ntchito ndi njira ya Braille yomwe imabweretsa kukongola ndi kalembedwe popanda kulemera. Kukongola kwamaluwa kumadalira chithunzi cha mpingo wapafupi wa Santa Croce ku Usini, yemwenso ndi dzina la kampani.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Vinicola Cherchi Kapangidwe Ka Zilembo Za Vinyo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Vinicola Cherchi Kapangidwe Ka Zilembo Za Vinyo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Vinicola Cherchi Kapangidwe Ka Zilembo Za Vinyo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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