Keymotif Chofukizira Chachikulu by Vassilis Mylonadis is a highly esteemed winner of the very prestigious 2017 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Fenicha Competition Category.
ChitsuloFenicha· 2017
Keymotif Chofukizira Chachikulu
Client: Mydesign Mylonadis
Mphoto ya Chitsulo ya A' Design Award Winner in Fenicha Category
Verified Award Winner
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About Keymotif Chofukizira Chachikulu
Ndizosangalatsa kuwona mbali za mbiri ya dziko limodzi ndi nthano ndi malingaliro osiyanasiyana. Izi zidapangitsa kuti pakhale Keymotif, chogwirizira chachikulu chomwe chimawuziridwa ndi nsalu zomwe zimapangidwa ndi nsalu yachikhalidwe ku Northern Greece. Mbiri imapitilira kudzera pa chosungira makiyi ndikupanga kusintha kwatsopano.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Keymotif Chofukizira Chachikulu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Keymotif Chofukizira Chachikulu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Keymotif Chofukizira Chachikulu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea that one's absence from home or office could be transformed into a colour footprint by removing a key holder from it's base was very intriguing to me.
- Dimensions & Packaging
- Keymotif base including 2 key holders 110 mm x 110 mm x 30 mm, Package(Stamped cardboard with rubber band) 120 mm x 140 mm x 33 mm
- Tags
- product design, key holder, decorative items, souvenir
- Production Technology
- Keymotif is made out of laser cut okoume wood and white plexiglass. Because of the different nature of the materials, there was a lot of fine tuning that took place in order to reach the desired result.
- Design Challenge
- The transition from the folklore past to the present situation made me to lean first to wood as a natural material which would be complemented with Plexiglas. Keeping in mind the factor of sturdiness and after several tests with different types of wood, okoume plywood seemed to be the finest solution. On the other hand Plexiglas due its technical abilities of bending seemed quite appropriate. That combined together, led us to the design of a well-balanced product with a profound reference to Greece's recent past.
- Research
- I was always intrigued by the technical skills of the users of the traditional looms in Greece and the fine and rich results they were able to deliver through a vast number of motifs created on textiles. My idea was to brake down these motifs into simplified forms that they would be able to live through objects of our everyday life.
- Inspiration
- In search for a new generation of souvenirs that would bring up hidden aspects of our history, I came up with Keymotif. It is a key holder which is inspired by the motif found on textiles produced by a traditional loom. The motif from a textile, is transformed into a 3D object, which is brought into our everyday lives through a key holder.
- Project Duration
- The project started in October 2016 in Athens and finished in December 2016 in Athens, and was exhibited in It's all, oh so souvenir to me, Parousies 2017, Athens Greece
- Operation Flow
- There is a set of 2 key holders and a wall mount unit. With the removal of the key holder from its base, a coloured footprint is created.
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