Fattoria il Gambero - Winery Chizindikiritso Chowoneka by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2017
Fattoria il Gambero - Winery Chizindikiritso Chowoneka
Client: Ferrariodesign
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Fattoria il Gambero - Winery Chizindikiritso Chowoneka
Fattoria il Gambero adadziyika yekha pamsika ndi njira yowonongeka komanso yamakono, kuti apititse patsogolo mbiri yake, yomwe inayamba mu 1880. Ichi ndi chifukwa cha chizindikiro cha stylized "G"; limapereka lingaliro la chikoka chotsegula botolo ndikufanana ndi msewu wopita ku kampaniyo. Fonti ya sans serif imawonjezera zomwe zili pachizindikiro chosadziwika bwino ndikulumikiza zakale zake zakale mosalephera mpaka pano. Mitunduyo imapereka chithunzi chonse kukhudza kwatsopano, pomwe zina zakale zimasungidwa, mwachitsanzo, pamapepala ojambulidwa a Bukhuli.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Fattoria il Gambero - Winery Chizindikiritso Chowoneka ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Fattoria il Gambero - Winery Chizindikiritso Chowoneka akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Fattoria il Gambero - Winery Chizindikiritso Chowoneka amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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