DuePiùTre – Più Che Hamburger Chizindikiritso Chowoneka by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2017
DuePiùTre – Più Che Hamburger Chizindikiritso Chowoneka
Client: Ferrariodesign
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About DuePiùTre – Più Che Hamburger Chizindikiritso Chowoneka
DuePiùTre ndi bistrot yaing'ono yopereka Osati ma Hamburger okha, komanso pastrami ndi mowa akhoza nkhuku, zonse zobwerezedwa ndi zatsopano komanso zenizeni zaku Italy. Bulldog inasankhidwa chifukwa pa nthawi ya nkhondo yoyamba yapadziko lonse inali mascot ya Navy ya United States, komanso chifukwa ndi galu woweta wa mmodzi wa abwenzi a bistrot. Pofuna kubweza dzina lopangidwa la malowo, mapangidwewo amaphatikizapo chipewa cha ophika cha bulldog ndi malipiro omwe amayesa kupereka lingaliro la kukhazikitsidwa kopereka chakudya m'njira yolunjika.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
DuePiùTre – Più Che Hamburger Chizindikiritso Chowoneka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. DuePiùTre – Più Che Hamburger Chizindikiritso Chowoneka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. DuePiùTre – Più Che Hamburger Chizindikiritso Chowoneka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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