InterBrasil Logotype Redesign Chizindikiritso Chazithunzi ndi Mateus Matos Montenegro

Dizayini ya InterBrasil Logotype Redesign Chizindikiritso Chazithunzi ndi Mateus Matos Montenegro ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2020

InterBrasil Logotype Redesign Chizindikiritso Chazithunzi

ndi Mateus Matos Montenegro

Kasitomala: InterBrasil

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

60,987

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #86886

Onani Ntchito Zonse Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za InterBrasil Logotype Redesign Chizindikiritso Chazithunzi

Kudzoza kwa kuyambiranso kwa mtundu ndikusinthiranso kusintha kunali kusintha kwamakono ndi kuphatikizidwa mchikhalidwe cha kampani. Kamangidwe ka mtima sikanakhale kwina kwa chizindikiro, kumalimbikitsa mgwirizano ndi ogwirira ntchito, komanso makasitomala. Mgwirizano wophatikiza pakati pa zabwino, kudzipereka ndi mtundu wa ntchito. Kuchokera pamapangidwe mpaka mitundu, kapangidwe katsopano kanaphatikizira mtima kupita ku B komanso mtanda waumoyo mu T. Mawu awiriwa omwe adalumikizidwa pakati ndikupangitsa kuti logo iwoneke ngati mawu amodzi, chizindikiro chimodzi, kuphatikiza R ndi B mu mtima.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

InterBrasil Logotype Redesign Chizindikiritso Chazithunzi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. InterBrasil Logotype Redesign Chizindikiritso Chazithunzi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. InterBrasil Logotype Redesign Chizindikiritso Chazithunzi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Miyezo ndi Kuphimba: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Zizindikiro: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknoloji Yopangira: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Vuto la Dizayini: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Kafukufuku: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Chilimbikitso: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Nthawi ya Polojekiti: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Mdondomeko ya Ntchito: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Mamembala a Gulu: Mateus Matos Montenegro