Menogga Kapangidwe ka Zizindikiro za Bizinesi by 1983Asia is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2020
Menogga Kapangidwe ka Zizindikiro za Bizinesi
by 1983Asia
Client: 1983Asia
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #86957The Design
About Menogga Kapangidwe ka Zizindikiro za Bizinesi
Menogga ndi kapangidwe ka zizindikiro za bizinesi kotengera chikhalidwe cha mtundu wa Zhuang ku China. Mwambo wa Zhuang uli ndi nthano yakuti anthu amabadwa kuchokera ku maluwa, ndipo mulungu wamkazi Menogga akulemekezedwabe mpaka lero. Chizindikiro cha bizinesiyi chikusonyeza mzimu wachikazi, kukoma mtima ndi kulolerana zomwe zili mu nthanoyi. Zithunzi za nsalu zachikhalidwe za Zhuang zinasanthulidwa ndikujambulidwanso pogwiritsa ntchito mapulogalamu apakompyuta a kapangidwe kuti apange njira yamakono yowonera zinthu. Chizindikirochi chimagwiritsidwa ntchito pa zovala, zosungiramo katundu ndi maambulera, pogwiritsa ntchito njira za hot stamping, kusoka ndi flocking. Cholinga ndi kugawana chikhalidwe cha Guangxi ndi anthu ambiri.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Menogga Kapangidwe ka Zizindikiro za Bizinesi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Menogga Kapangidwe ka Zizindikiro za Bizinesi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Menogga Kapangidwe ka Zizindikiro za Bizinesi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Image Credits
- 1983ASIA
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