Meat n Beer Kapangidwe Ka by Mateus Matos Montenegro

Meat n Beer Kapangidwe Ka by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2020

Meat n Beer Kapangidwe Ka

by Mateus Matos Montenegro

Client: Meat n Beer

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

13,375

Verified Award Winner

Verify Award Status for #87395

Fufuzani Ntchito Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Kapangidwe Ka

Nyama n Beer imawoneka ngati malo ogulitsira omwe amagulitsa nyama ndi zakumwa zina zapadera. Kudzoza kwa logo kwachokera pakuphatikizidwa kwazinthu zawo ziwiri zamkati. Kuchokera pamitu yachikhalidwe yamakolo omwe ali ndi nyanga zawo zowongoka, yosinthidwa ndi chojambula chowoneka bwino mu makina amakono a waya oyenda bwino, kuyanjana ndi chinthu china chachikhalidwe, botolo la mowa. Mgwirizanowu uli m'malo abwino komanso wopanda pake, mowoneka bwino komanso modabwitsa kukhala chizindikiro chimodzi pomwe mawu ndi chithunzi zimapanga chithunzi chimodzi. Kujambulako kumasewera ndikusakaniza kale fonti ya Industrial ndi script yamakono.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Meat n Beer Kapangidwe Ka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Meat n Beer Kapangidwe Ka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Meat n Beer Kapangidwe Ka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro