Go Training Institution Branding by Seethink

Go Training Institution Branding by Seethink is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2020

Go Training Institution Branding

by Seethink

Client: Seethink

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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Colors

The Design

About Go Training Institution Branding

Go Training Institution ndi ntchito yofuna kupanga chizindikiro chowoneka bwino chopangidwira sukulu yomwe imaphunzitsa masewera a bolodi achi China otchedwa Go. Chizindikirochi chimagwiritsa ntchito zithunzi zabwino ndi zoyipa, lingaliro lowoneka bwino lokhudzana ndi kufanana komwe kumapezeka mu chikhalidwe cha Go. Kujambula mizere mwa kalembedwe kakale ka inki ndi burashi kumaphatikizidwa ndi mwayendedwe wa manja pamene munthu akusewera Go. Zinthu zakale zimaphatikizidwa ndi mawonekedwe amakono komanso a achinyamata kuti zigwirizane ndi ana. Zinthu zosindikizidwa zimaphatikizapo makadi a mayina, mapepala olembera ndi makadi ophunzitsira, opangidwa pogwiritsa ntchito zosindikiza zamagetsi ndi njira ya laser engraving. Cholinga chake ndi kulimbikitsa chikhalidwe cha Chitchaina mwa njira yowoneka bwino.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Go Training Institution Branding ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Go Training Institution Branding akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Go Training Institution Branding amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang