Tomorrow Lab Kapangidwe ka Malo a Zochitika by Hong Kong Trade Development Council

Tomorrow Lab Kapangidwe ka Malo a Zochitika by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zochitika ndi Mikumano Competition Category.

SilivaChochitika· 2020

Tomorrow Lab Kapangidwe ka Malo a Zochitika

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Mphoto ya Siliva ya A' Design Award Winner in Chochitika Category

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Colors

The Design

About Tomorrow Lab Kapangidwe ka Malo a Zochitika

Tomorrow Lab ndi kapangidwe ka malo a zochitika kopangidwira Centrestage, chochitika cha mafashoni chomwe chinachitikira ku Hong Kong Convention and Exhibition Centre kwa masiku anayi. Kapangidwe kameneka kamakhudza malo atatu ogawana: bwalo lolowera, chowonetsera chapakati ndi bwalo la catwalk mkati mwa holo yowonetsera. Mutu wa labotale yamakono yamafakitale unagwiritsidwa ntchito paliponse. Mikono ya maloboti yoyenda ndi zowonetsera za lamba wonyamula zinthu zimasonyeza mabrandi a mafashoni. Zomangamanga izi zinapangidwiratu kwina ndipo zinasonkhanitsidwa m'masiku atatu. Zigawo za zitsulo zopanda mkati zinabwezeretsedwanso pambuyo pa chochitikacho ndipo makapeti anali owola mwachilengedwe.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Tomorrow Lab Kapangidwe ka Malo a Zochitika ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tomorrow Lab Kapangidwe ka Malo a Zochitika akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tomorrow Lab Kapangidwe ka Malo a Zochitika ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Dimensions & Packaging: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Tags: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Production Technology: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Design Challenge: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Research: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Inspiration: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Project Duration: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.