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Hong Kong Houseware Fair 2019 Primary Function: Kukhazikitsa Zochitika ndi Hong Kong Trade Development Council

Dizayini ya Hong Kong Houseware Fair 2019 Primary Function: Kukhazikitsa Zochitika ndi Hong Kong Trade Development Council ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zochitika ndi Mikumano.


SilivaChochitika· 2020

Hong Kong Houseware Fair 2019 Primary Function: Kukhazikitsa Zochitika

ndi Hong Kong Trade Development Council

Kasitomala: Hong Kong Trade Development Council

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Chochitika

56,680

Mitundu

Kapangidwe

Za Hong Kong Houseware Fair 2019 Primary Function: Kukhazikitsa Zochitika

Book Text: Hong Kong Houseware Fair 2019 ndi kapangidwe ka zochitika kopangidwira msonkhano wamalonda womwe unachitikira ku Hong Kong Convention and Exhibition Centre. Kapangidwe kameneka kaphimba madera atatu: chikhazikitso cholandirira alendo pa khonde loyambira, kapangidwe ka pakhomo la holo yowonetsera zinthu, ndi chiwonetsero chosiyana chosonyeza mmene zinthu zidzayendera. Chikhazikitso cholandirira alendo ndi cha malo a masikweya mita 30 ndi msinkhu wa mita 5 ndipo chili ndi skirini yayikulu ya LED. Zinthu zomwe zinagwiritsidwa ntchito zikuphatikizapo dongosolo la aluminium logwiritsidwanso ntchito, magetsi a LED, mapanelo a acrylic ndi kapeti wobwerera pa nthaka mosavuta. Mitundu ndi mawonekedwe otengedwa ku lipoti la momwe zinthu zidzayendera zimalumikiza madera atatuwa.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Hong Kong Houseware Fair 2019 Primary Function: Kukhazikitsa Zochitika ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Hong Kong Houseware Fair 2019 Primary Function: Kukhazikitsa Zochitika akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Hong Kong Houseware Fair 2019 Primary Function: Kukhazikitsa Zochitika ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Miyezo ndi Kuphimba
The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Zizindikiro
Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Teknoloji Yopangira
A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Vuto la Dizayini
Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Kafukufuku
The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Chilimbikitso
Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Nthawi ya Polojekiti
The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Mdondomeko ya Ntchito
The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.

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Dizayini Yabwino Iyenera Kutamandidwa Kwakukulu

A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

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