Fashion Launderette Malo Ochitira Zochitika ndi Hong Kong Trade Development Council

Dizayini ya Fashion Launderette Malo Ochitira Zochitika ndi Hong Kong Trade Development Council ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zochitika ndi Mikumano.

BronzeChochitika· 2020

Fashion Launderette Malo Ochitira Zochitika

ndi Hong Kong Trade Development Council

Kasitomala: Hong Kong Trade Development Council

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Chochitika

23,207

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #90189

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Fashion Launderette Malo Ochitira Zochitika

Fashion Launderette ndi gulu la malo ochitira zochitika zokhala ndi mutu wapadera, opangidwa pamsonkhano wamalonda azovala ku Hong Kong. Kapangidwe kameneka kamakhudza madera atatu: malo olandirira alendo pa chipata chachikulu, kakonzedwe ka pakhomo la nyumba yowonetsera zinthu, ndiponso malo okulirapo a masikweya mita 350 ogwiritsidwa ntchito zosiyanasiyana monga ziwonetsero za mafashoni, misonkhano yamaphunziro, ndi zikondwerero. Mutu wa kapangidweka watengera kalongosoledwe ka nyumba zochapira zovala za m'ma 1980. Makoma okongoletsera amamangidwa pogwiritsa ntchito zida za aluminiyamu zomwe zimatha kugwiritsidwanso ntchito, zokutidwa ndi zithunzi za vinyo, pamene mapepala a plywood osindikizidwa amapanga maonekedwe a makina ochapira zovala. Mitundu imatsatira maulosi a mafashoni ammwezi.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Fashion Launderette Malo Ochitira Zochitika ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Fashion Launderette Malo Ochitira Zochitika akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Fashion Launderette Malo Ochitira Zochitika amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Miyezo ndi Kuphimba: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Zizindikiro: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Teknoloji Yopangira: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Vuto la Dizayini: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Kafukufuku: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Chilimbikitso: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Nthawi ya Polojekiti: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Mdondomeko ya Ntchito: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.