Pleady Branding Chizindikiro cha Mtundu (Brand Identity) by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2020
Pleady Branding Chizindikiro cha Mtundu (Brand Identity)
Client: Good Morning Inc
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
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About Pleady Branding Chizindikiro cha Mtundu (Brand Identity)
Pleady Branding ndi pulogalamu ya chizindikiro cha mtundu yopangidwa kwa opanga tepi apadera. Pulogalamuyi ikuphatikizapo dzina la mtunduwo, chizindikiro cha mtunduwo, kufunditsa, masamba a pa intaneti, mabuku a zinthu, mafilimu a mtunduwo ndi mabwalo a masewera azamalonda. Dzinalo limagwirizanitsa mawu play ndi ready. Uthenga umamangidwa pozungulira mzere wolengeza wonena kuti Tape or Lose ndi chithunzi chachikulu cha mkazi wothamanga, chopangidwa kutengera mzere umene ukudutsa mu chizindikirocho. Mtundu wachikaso-wobiriwira umasonyeza kuyang'anira pa amasewera. Kasamalidwe ka mtundu kamasunga mtundu wa mtunduwo kukhala wofanana pa pepala, filimu, ndi zisoni.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pleady Branding Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pleady Branding Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pleady Branding Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Team Members
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
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