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Camel Robot Zojambula za Digito by Edu Torres

Camel Robot Zojambula za Digito by Edu Torres is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Zithunzi pa Kompyuta, Kupanga mu 3D, Kuika Maonekedwe ndi Kukonza Zithunzi Competition Category.


GolideZithunzi za Kompyuta· 2020

Camel Robot Zojambula za Digito

by Edu Torres

Client: Camel

Mphoto ya Golide ya A' Design Award Winner in Zithunzi za Kompyuta Category

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Colors

The Design

About Camel Robot Zojambula za Digito

Camel Robot ndi chojambula cha digito chomwe chimamasuliranso chizindikiro cha kampani ngati nyama ya loboti. Chithunzichi chinapangidwa ngati chitsanzo cha mbali zitatu (3D) ndipo chinakonzedwa pa mlingo wapamwamba wa mawonekedwe kuti chisindikizidwe komanso kuwonetsedwa m'malo owonetsera zinthu ndi maofesi. Malingaliro adatengedwa kuchokera ku makina a mafakitale, maloboti komanso nkhani zopeka za sayansi. Thupi lake lili lotseguka pang'ono, kotero zingwe zamkati ndi gwero la mphamvu zimaonekabe. Mitundu yosalowerera ya buluu ndi yakuda imasunga chidwi pa mawonekedwe akulu a chithunzicho. Muyeso wa tsatanetsatane ndi wolinganizidwa bwino kuti chikhale chokhulupirika komanso chosavuta kumvetsetsa.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Camel Robot Zojambula za Digito ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Camel Robot Zojambula za Digito akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Camel Robot Zojambula za Digito amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging
3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags
camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology
3D Model
Design Challenge
The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research
To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration
The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration
Project Started on November 2017 and finished on January 2018
Operation Flow
Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits
Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.

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