Option Kapangidwe ka Positala by Haolai Zhou

Option Kapangidwe ka Positala by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2020

Option Kapangidwe ka Positala

by Haolai Zhou

Client: H.Design

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Kapangidwe ka Positala

Option ndi kapangidwe ka positala kokhudza ufulu wa amayi. Positala imapempha amayi kuti asakhale chete koma anene mawu awo kudziko lonse lapansi. Uthengawu ukupemphanso anthu onse kuti asakhale chete pa nkhani zomwe zimachitika mozungulira iwo tsiku ndi tsiku. Kukhala chete si njira yabwino kwa amayi kapena kwa anthu onse. Chithunzi chachikulu ndi chizindikiro cha kachipangizo (cross), chotengedwa kuchokera ku zizindikiro zomwe zimaikidwa pa zithunzi ndi zolemba zosiyidwa panthawi yoyang'anitsitsanso ntchitoyi. Chizindikirocho chikusonyeza kuti kukhala chete si njira. Positala ili ndi kukula kwa mainchesi 11 mpaka 17.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Option Kapangidwe ka Positala ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Option Kapangidwe ka Positala akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Option Kapangidwe ka Positala amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018