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BLunch Thumba Lopangira Kutentha Kwachakudya by Valeria Zerbo

BLunch Thumba Lopangira Kutentha Kwachakudya by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zowonjezera za Fashoni ndi Zaulendo Competition Category.


BronzeChowonjezera· 2020

BLunch Thumba Lopangira Kutentha Kwachakudya

by Valeria Zerbo

Client: Pinapple New York

Mphoto ya Bronze ya A' Design Award Winner in Chowonjezera Category

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Colors

The Design

About BLunch Thumba Lopangira Kutentha Kwachakudya

BLunch ndi thumba lachakudya lopangidwa kuti lisunge kutentha, lopangidwira azimayi omwe amagwira ntchito nthawi yayitali. Thumbali lili ndi zipinda ziwiri zomwe zimasiyanitsa chakudya ndi zinthu zina zaumwini. Chipinda chachikulu chosunga kutentha, chomwe chili ndi zipu pakati, chimasunga chakudya chamasana kapena zakudya zazing'ono, pomwe chipinda chochepa chomwe chili ndi zipu pamwamba chimasunga zinthu zomwe zimagwiritsidwa ntchito tsiku ndi tsiku. Mkati mwake muli chophimba chosalowa madzi kuti chithandize kuletsa kutayika kwa madzi, ndipo masokoso omwe ali pa nsaluyo amabisa nsalu yamkati yosunga kutentha. Thumbali linalinso ndi thumba laling'ono lakunja lowonjezera. Thumbali limapangidwa ndi manja ku Italy pogwiritsa ntchito chikopa chapamwamba (full grain leather) ndi nsalu ya ku Italy yolukidwa, zomwe zasankhidwa chifukwa cha mawonekedwe ake ndi kulimba kwake.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

BLunch Thumba Lopangira Kutentha Kwachakudya ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. BLunch Thumba Lopangira Kutentha Kwachakudya akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. BLunch Thumba Lopangira Kutentha Kwachakudya amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging
MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags
Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology
Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge
The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research
Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration
The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration
The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow
Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.

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