Terark Kapangidwe ka Chizindikiro Chowoneka by Tong Wen is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2020
Terark Kapangidwe ka Chizindikiro Chowoneka
by Tong Wen
Client: Tong Wen
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #93931The Design
About Terark Kapangidwe ka Chizindikiro Chowoneka
Terark ndi chizindikiro chowoneka chomwe chinapangidwa cha kampani ya matekinoloje yomwe imapereka ntchito zokonza ndi kusunga deta zambiri (big data). Kapangidweko kamachokera ku njira ya madontho (dot matrix) kuphatikiza ndi mitundu ingapo yosinthasintha (gradient colors). Madontho olumikizana mosalala amapanga chilembo T, chomwe ndi chilembo choyamba cha dzina la kampaniyo. Zithunzi zosinthasintha zambiri zinaperekedwa, kotero kuti chizindikirocho chikhoza kugwiritsidwa ntchito m’njira zambiri zosiyanasiyana. Fonti yapadera komanso kachitidwe ka madontho nazonso zinaperekedwa kuti zizigwiritsidwa ntchito pa zosindikizidwa ndi zipangizo zina. Chizindikirochi chinagwiritsidwa ntchito pa mabuku ofotokoza za kampani (brochures), mabuku a chaka (yearbooks), makadi a dzina, ndi mabotolo a madzi.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Terark Kapangidwe ka Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Terark Kapangidwe ka Chizindikiro Chowoneka akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Terark Kapangidwe ka Chizindikiro Chowoneka amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
- Dimensions & Packaging
- Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
- Tags
- Technology, branding, identity, logo, font
- Production Technology
- Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
- Design Challenge
- As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
- Research
- Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
- Inspiration
- Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
- Project Duration
- This project took 3 month from end to end. Main design part was done in San Francisco.
- Operation Flow
- First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.
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