Macy’s Website Webusaiti ya Malonda a Pa Intaneti by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti Competition Category.
GolidePa Intaneti· 2020
Macy’s Website Webusaiti ya Malonda a Pa Intaneti
Client: Macy's
Mphoto ya Golide ya A' Design Award Winner in Pa Intaneti Category
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- Verified Award Winner
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The Design
About Macy’s Website Webusaiti ya Malonda a Pa Intaneti
Webusaiti ya Macy's ndi nsanja ya malonda a pa intaneti yomwe imalola makasitomala kugula zinthu zosiyanasiyana za Macy's pa intaneti. Webusaitiyi inakonzedwanso mu 2019 potsatira maganizo a makasitomala, zomwe zinabweretsa mapangidwe aukhondo, osavuta komanso ouziridwa ndi mafashoni. Kakonzedwe kake kamatengera zofalitsa za mafashoni ndi zinthu zaukadaulo za ogula, ndipo cholinga chake ndi kusiyanitsa Macy's ndi ogulitsa ena opikisana nawo. Ukadaulo wamakono wa webusaiti womwe umasintha malingana ndi chipangizo unagwiritsidwa ntchito, kotero kuti webusaitiyi ikhoza kuonedwa pa makompyuta a laputopu, mataboleti ndi mafoni a m'manja. Kafukufuku wa zomwe ogwiritsa ntchito amakumana nazo unatsogolera kukonzanso kumeneku, kuphatikizapo mafunso ofufuza, zokambirana ndi kuyesa kagwiritsidwe ntchito.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Macy’s Website Webusaiti ya Malonda a Pa Intaneti ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Macy’s Website Webusaiti ya Malonda a Pa Intaneti akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Macy’s Website Webusaiti ya Malonda a Pa Intaneti amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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