Inspiration Webusaiti by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti Competition Category.
GolidePa Intaneti· 2021
Inspiration Webusaiti
Client: Zippo
Mphoto ya Golide ya A' Design Award Winner in Pa Intaneti Category
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- Verified Award Winner
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The Design
About Inspiration Webusaiti
Inspiration ndi webusaiti yopangidwa kwa mtundu wa Zippo. Webusaitiyi imaonetsa mtunduwu kudzera mu chizindikiro chatsopano chowoneka ndi mawonekedwe ogwirizana ndi ogwiritsa ntchito. Zithunzi zosinthasintha zimapatsa masamba mawonekedwe apadera oyeserera. Mtundu wakuda umagwiritsidwa ntchito pamawonekedwe onse kuti uthandizire kuwonera kosalekeza. Kapangidwe ka kugwirizanaku kamamangidwa ndi teknoloji yapamwamba ya mawonekedwe a ogwiritsa ntchito kuti alendo azikhalabe ochita chidwi. Cholinga chake ndi kutsegula kukambirana ndi ogula komanso kufotokoza chikhalidwe cha mtunduwu m'njira yamakono.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Inspiration Webusaiti ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Inspiration Webusaiti akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Inspiration Webusaiti amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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