Prakrishi Kupakiza kwa Zipatso Zouma by Vishal Vora

Prakrishi Kupakiza kwa Zipatso Zouma by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2021

Prakrishi Kupakiza kwa Zipatso Zouma

by Vishal Vora

Client: Prakrishi

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Prakrishi Kupakiza kwa Zipatso Zouma

Prakrishi ndi mtundu wa zopakizira zipatso zouma zopangidwa kwa msika wa ku India. Kapangidwe kake kakuonetsa nkhani yowoneka ya ufumu wa thanzi, momwe chipatso chilichonse chouma chikuwonetsedwa ngati mfumu ya ufumu wake. Chopakizira ndi cha mtundu umodzi, ndipo chipatso chouma chokha ndi chomwe chasindikizidwa mu mitundu, kotero chakudya chimakhala chinthu choyang'ana kwambiri pa paketi iliyonse. Mtunduwu umagwiritsa ntchito matumba a zipi omwe amasindikizidwa ndi mitundu inayi. Paketi iliyonse ili ndi mulifupi wa 140 mm ndi kutalika kwa 210 mm. Cholinga chake ndi kupangitsa kuti mankhwalawa awoneke bwino ndi kuzindikirika mosavuta pa shelefu yodzaza ndi zinthu.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Prakrishi Kupakiza kwa Zipatso Zouma ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Prakrishi Kupakiza kwa Zipatso Zouma akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Prakrishi Kupakiza kwa Zipatso Zouma amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team